Just the other day, I stumbled across a website selling ebooks about pet food - it was set up by Spike, a Bull Dog...
Just kidding...but it does seem that everyone is jumping, or had jumped on the 'ebook bandwagon' these days.
No doubt, the online ebook business IS highly profitable, if done right. Selling quality info-products is somewhat the perfect hands-free business, as everything from order to delivery to follow up can be automated on the internet. Imagine making money on autopilot while you're on holiday.
But how do you survive and ensure you make a decent profit from your ebook business? Saying that the competition is HUGE is an understatement, even Spike's doing it!
Here is the "DEP formula" you can implement immediately to make more profits, and win the ebook war:
1. (D)ifferentiate
If you're selling your own ebooks which you authored, you have the best differentiation as there're no direct competition. But if you're reselling others' ebooks, you NEED to create a Differentiation Strategy.
You've got to have your own niche among the crowdedmarketplace. Some ways to do so include :
Unique website
Create your own website to resell and presell instead of using the common template, this is like a breath of fresh air for your potential customers. This technique can also be used in other areas beside ebook marketing. For example, create a special mini-site to promote your favourite affiliate programs while providing good content.
This differentiates you from the common pack. I do this successfully at http://www.InstantMarketingSecrets.com/nichelist.htm
Bonuses
Give extra incentives above the normal package to entice prospects away from competitors. Incentives can be in many forms, for example, extra gifts, customer support, free memberships, extended guarantee period, etc. Please however ensure that the incentives you give will not flout any copyright guidelines.
I've used this concept many times to outsell and out-compete other major affiliates. Here's a f'ree report showing how it can be very effective: http://www.StuffYourInboxWithCash.com/numberone.pdf
2. (E)ducate
People hate to be sold to, this is a universal fact. The assumption is that people are afraid of committing or making the wrong decision.
But when you educate them instead, they will be influenced into making the decision You want -BY THEMSELVES. They then KNOW WHY they need the product in question.
Truth is, this method of "preselling" is very successful, and has the added benefit of building trust and credibility. As mentioned, providing good content, ecourses and advice are good examples of this principle. The approach is to weave in your offers 'discreetly', much like charming your prospects while SOFTSELLING your products to them.
3. (P)opulate
Populate Your website or product virally. Who says youcan't create your own affiliate program out of other people's products? There are many affiliate programs on the web that are set up by resellers. They took the initiative of recruiting affiliates to help them sell other people's products, think about that. It's sort of your personal '2-tier' program.
How do you do this? 3 steps is all it take:
Set up your own website of reseller products
Sign up with http://www.clickbank.com/, they provide an automated built-in affiliate program solution.
Recruit affiliates
When they sell, ClickBank will pay them the amount of commission as decided by you.
Apply the above "DEP Formula" to your ebook business and I guarantee your profits will improve! In fact, as I pointed out earlier, this formula will work for just about any products, not only ebooks.
Got to go then, it's time to feed Spike.
Jumat, 28 September 2007
"5 Quickest Ways To Massive Windfalls Of Cash Online"
These days everyone wants to know how to make money online.
Yet, for some, this lifestyle seems out of reach. Does this describe you at all?
If you’ve been banging your head against the wall trying to figure out the quickest and easiest methods to generate cash for yourself online, then these five tactics should have you opening your eyes wide and wondering: "Why didn’t I think of this before?"
Cash Tactic #1: Affiliate Products
Affiliate products offer the small, home-based business owner the opportunity to make truckloads of cash, while investing a minimum in over head. Low overhead is the primary benefit of affiliate marketing.
You don’t need your own merchant account. You don’t need to pay a web designer and programmer to create a huge e-store for you. You don’t handle customer complaints, refunds or returns...All you do is refer the prospect to the merchant’s site, and the merchant handles the rest.
I believe the best affiliate products are information products. Your commissions on information products tend to be higher simply because the author can price an information product higher than what the average shopper spends on a tangible product sold online on a typical day.
This is because the value of information is ambiguous at best, and subjective to how the prospect sees value. People are willing to spend much, much more in order to acquire a solution to their problems.
Cash Tactic #2: Resale Rights
Resale rights are the lazy marketer’s salvation. You don’t have to create your own product. You don’t have to write a single word. You may not even have to lift a finger on sales page creation when the resale product comes with a ready-to-upload sales page.
All you do is pay the licensing fee to acquire rights to the product, perform a small amount of editing to change the payment link over to yours, and upload the sales page and product file to your web server.
The trend is taking a turn for the better in 2005 while the marketing world goes through its latest "next big thing": niche marketing.
Today, you can find products with resale rights for such things as cooking, golf, arts and crafts, self-improvement and more. Seizing on the profits promised by demand for niche products, there are dozens of new authors out there who have devoted themselves to turning out these niche products, and offering them with resale rights.
Cash Tactic #3: Special Reports
A special report is a ‘mini e-book’ of no more than about 5 to 12 pages in length. While you can certainly create a mini-ebook that sells (provided the information it contains is perceived to be valuable enough), the best use of a short report is as a lead generating tool for your affiliate campaigns.
The mini-ebook is the ideal viral tool. You create (or acquire) a mini-ebook which is branded with your affiliate links and/or your main URL. The focus of the report should be niche specific and completely focused on the pre-selling of the affiliate product.
Cash Tactic #4: Interviews
It’s a piece of cake to churn out products created from interviews.
In fact, it may be one of the laziest content generation methods available. Interview packaging is easy, too. You can present the interview as a written transcript, an audio transcript, or both. You can offer a downloadable mp3 file or you can burn the entire interview to CD, put an attractive label on it, and instantly raise your price by at least 30%.
Cash Tactic #5 Teleseminars
Do you want to know something interesting about teleseminars?
While they’re becoming a popular marketing method, the field is really wide open for you to cash in on them because very few marketers understand how to pull them off.
A teleseminar requires advance planning and a willingness to overcome a bit of stage fright. The average marketer in competition with you avoids teleseminars for these reasons. They’re intimidated by the idea of showing up on time and speaking, even via telephone, to an audience of a couple hundred people.
You can cash in on this technique in a big way. Teleseminars, right now, are popular mainly among the internet marketing crowd and tend to focus on marketing-related subjects; but, just imagine what you could do if you held teleseminars for non-internet marketing niche audiences? The field is wide open and vastly under-exploited.
There you have it - five quick and easy methods to generate windfalls of cash online! It’s really amazingly simple, isn’t it? Every tactic is really just a vehicle of delivery for an idea.
Your profits begin in an idea which spawns market research. This spawns an analysis of the best approach for delivering your idea to buying public. While there are many more secrets and techniques to generate massive cash windfalls from the internet, as a start, you should put any one of these methods to good use.
I promise that you will finally get a taste of what it’s really like to succeed wildly online if you do so!
Yet, for some, this lifestyle seems out of reach. Does this describe you at all?
If you’ve been banging your head against the wall trying to figure out the quickest and easiest methods to generate cash for yourself online, then these five tactics should have you opening your eyes wide and wondering: "Why didn’t I think of this before?"
Cash Tactic #1: Affiliate Products
Affiliate products offer the small, home-based business owner the opportunity to make truckloads of cash, while investing a minimum in over head. Low overhead is the primary benefit of affiliate marketing.
You don’t need your own merchant account. You don’t need to pay a web designer and programmer to create a huge e-store for you. You don’t handle customer complaints, refunds or returns...All you do is refer the prospect to the merchant’s site, and the merchant handles the rest.
I believe the best affiliate products are information products. Your commissions on information products tend to be higher simply because the author can price an information product higher than what the average shopper spends on a tangible product sold online on a typical day.
This is because the value of information is ambiguous at best, and subjective to how the prospect sees value. People are willing to spend much, much more in order to acquire a solution to their problems.
Cash Tactic #2: Resale Rights
Resale rights are the lazy marketer’s salvation. You don’t have to create your own product. You don’t have to write a single word. You may not even have to lift a finger on sales page creation when the resale product comes with a ready-to-upload sales page.
All you do is pay the licensing fee to acquire rights to the product, perform a small amount of editing to change the payment link over to yours, and upload the sales page and product file to your web server.
The trend is taking a turn for the better in 2005 while the marketing world goes through its latest "next big thing": niche marketing.
Today, you can find products with resale rights for such things as cooking, golf, arts and crafts, self-improvement and more. Seizing on the profits promised by demand for niche products, there are dozens of new authors out there who have devoted themselves to turning out these niche products, and offering them with resale rights.
Cash Tactic #3: Special Reports
A special report is a ‘mini e-book’ of no more than about 5 to 12 pages in length. While you can certainly create a mini-ebook that sells (provided the information it contains is perceived to be valuable enough), the best use of a short report is as a lead generating tool for your affiliate campaigns.
The mini-ebook is the ideal viral tool. You create (or acquire) a mini-ebook which is branded with your affiliate links and/or your main URL. The focus of the report should be niche specific and completely focused on the pre-selling of the affiliate product.
Cash Tactic #4: Interviews
It’s a piece of cake to churn out products created from interviews.
In fact, it may be one of the laziest content generation methods available. Interview packaging is easy, too. You can present the interview as a written transcript, an audio transcript, or both. You can offer a downloadable mp3 file or you can burn the entire interview to CD, put an attractive label on it, and instantly raise your price by at least 30%.
Cash Tactic #5 Teleseminars
Do you want to know something interesting about teleseminars?
While they’re becoming a popular marketing method, the field is really wide open for you to cash in on them because very few marketers understand how to pull them off.
A teleseminar requires advance planning and a willingness to overcome a bit of stage fright. The average marketer in competition with you avoids teleseminars for these reasons. They’re intimidated by the idea of showing up on time and speaking, even via telephone, to an audience of a couple hundred people.
You can cash in on this technique in a big way. Teleseminars, right now, are popular mainly among the internet marketing crowd and tend to focus on marketing-related subjects; but, just imagine what you could do if you held teleseminars for non-internet marketing niche audiences? The field is wide open and vastly under-exploited.
There you have it - five quick and easy methods to generate windfalls of cash online! It’s really amazingly simple, isn’t it? Every tactic is really just a vehicle of delivery for an idea.
Your profits begin in an idea which spawns market research. This spawns an analysis of the best approach for delivering your idea to buying public. While there are many more secrets and techniques to generate massive cash windfalls from the internet, as a start, you should put any one of these methods to good use.
I promise that you will finally get a taste of what it’s really like to succeed wildly online if you do so!
"7 Ways To Convert Your Traffic Into Cash"
If you have a website, you can profit from even the tiniest number of visitors it receives simply by not wasting that traffic.The KEY is in leveraging on each visitor and making sure you have a monetization strategy in place. Once you get this, you can make any website profitable with a little effort.Here are 7 basic ways in which you can profit from your traffic today:1. Sell a product/serviceFirst you can sell a product or service to your visitors. This is the best way to cash in from your own product. Usually an e-book or software works the best – they can be downloaded right away without hassle and shipping charges.2. Opt-In listIt is crucial you try to convert every visitor of yours to a subscriber of your mailing list. The most important asset that an Internet marketer has is his or her list of subscribers. They define whether you will go far in the online business venture.With an opt-in list, there are tons of ways you can profit further into the future. You can build repeat customers and turn your list members into partners for your products. For an example of a good opt-in page, visit http://www.InstantMarketingSecrets.com3. Viral marketingYou can provide a free product or bonus on your site to be downloaded by your visitors. Usually it’ll be an e-book where people can read from and learn useful information. In this bonus, you include give away rights and urge readers to give it away to anyone they want to. This way, you increase your own traffic, publicity and branding without needing to spend a cent.4. 'Pay-per-click'In this case, you get paid when your visitors click on ads you place on your site. There are many advertising programs that give you a percentage of the profits based on click through, including Google Adsense, Chitika, Yahoo Publisher Network and Kontera.When people click on the ads shown from either of these advertising programs, you will earn money. And if your site receives good traffic, these programs alone can bring in huge paychecks to you.5. Offer an advertising spaceTargeted niche websites with high traffic can 'rent' a portion of space on their web page to advertisers. For example you can charge $300 per month in advertising fee if your web page is pulling more than 2000 visitors a day. I use this strategy at my Online Marketing Secrets blog at http://www.EwenChia.comOther than that, you can also generate advertising revenue using exit pop-ups. By doing this, you won't clutter your website with too many ads and spoil the visitor's experience.6. Affiliate marketingIf you don’t have your own products for sale yet, you can sell other people’s products instead and receive a commission on every sale. With affiliate marketing, you have an unlimited source of products to sell and you don’t need to go through any fulfillment issues after your sales.One of the best affiliate marketing training resources can be found at http://www.SecretAffiliateWeapon.com where I provide continual education on affiliate marketing to members.7. Pay-per-leadInstead of earning money from click through, you are paid if your visitors subscribe into other people’s mailing list. Alternatively there are a lot of big companies like Coca-Cola who need surveys to be done, and by referring your visitors to complete surveys, you can also earn good profits from your website.
“Top 10 Tips For Generating Big Traffic To Your Blog Today”
(C) Copyright Ewen Chia, http://www.EzineArticle.com Let’s face it, blogs (or weblogs) are getting incrediblypopular amongst people with an internet connection due tothe ease and practicality of setting one up.Despite this however, there is no value in having a blog if no one is visiting and reading it!Therefore, it is important to know exactly how to drivetraffic to your blog if you desire to increase yourreadership or monetize it.To do that, here are 10 quick tips to generating moretraffic to your blogs:Tip 1: Reciprocal LinkingOne of the most proven ways to gain targeted traffic is to exchange links with other bloggers or site owners. This is a task which requires a little work – by sending an email request for a link exchange with a few follow ups but the results are worth it.Another linking method is to simply write a testimonial for a product you have purchased. If your testimonial is good, product owners will usually publish it on their sales page with your blog URL included.If you want to skip the traditional way of exchanging links and go for the easier way, you can automate the process with various software and services found on the net. Just do a search at Google.com and you will have a list of these.Tip 2: Blog Commentaries Do you know that your comments also have high potential in generating targeted traffic to your blog and is an effective linking strategy? All you have to do is find a blog related to your niche and post your comments. At the end of your comments you can include a link back to your blog, this way people who are interested will be able to visit your blog as well. However you should never misuse this to spam other blogs.Tip 3: Blog DirectoriesBlog directories are similar to search engines just that they cater only to searches for blogs. It is advisable to submit your blog to the major directories, some of which include feedster.com, technorati.com and blogstreet.com. Similarly, there are many blog services like pingomatic.com which you can use to ping your blog. Pinging your blog notifies the service that you have updated your blog. These services will then publish your new posts and you get traffic from interested readers and search engines. Tip 4: Writing Articles This is one of the best ways of pulling targeted, steady and long-term traffic to your blog. By writing your own articles and submitting them to article directories, you can invite a lot of targeted visitors to your blog. In order to generate traffic by writing articles, you need to include your resource box at the end of every article you have written. The resource box is where you promote and introduce your website or blog.To truly maximize your results, you need a system to create, submit and leverage off your articles easily. One of the best available is seen at http://EzineArticle.com/aa.htm Tip 5: Writing Press Releases Press release is a very effective way of generating instant traffic to your blog. Although press releases only pull in short-term traffic, they can work very well if you continuously write and submit press releases regularly while monetizing the traffic received. PRWeb.com is one of the oldest and most trusted sources for news distribution on the web. Or you can use an automated press release service like http://www.SubmitYourPressRelease.com to do the work for you quickly. Tip 6: Start A Blog Mailing ListThe phrase “the money is in the list” is true in all businesses. If you want to succeed online, you must start building your own list of targeted subscribers. You can send your subscribers to your blog anytime you have new posts. By the same token, you can also get your blog readers to subscribe to a ‘blog update’ list which can be used to notify them when you have updated your blog. REPEAT traffic through returning visitors is a key traffic strategy and you cancontrol that with this method.Tip 7: Publishing Your Own Ezine You can also provide your subscribers with useful information in several series with an autoresponder. An ezine is often called an online magazine. By publishing your own ezine, you are able to attract readership to your blog when you advertise it in your ezine.Tip 8: Pay For TrafficIf you have a good monetization strategy for your blog through affiliate programs, Google Adsense and a mailing list, you should consider using paid advertising to drive traffic to your blog.Recommended options include pay-per-click advertising, ezine advertising and huge banner exposures.Tip 9: Giving Out Free ReportsGive out free viral reports to promote your blog. Providing useful information in your free reports can trigger readers’ interest to know more about you and your websites. More information on this tactic can be found at http://www.MiniEbook.com.Tip 10: Niche Discussion Boards Discussions boards or forums can deliver targeted traffic to your blog. If you have a blog about gardening, try searching for a related niche forum with huge traffic to participate in.Most forums will usually allow you to include a signature file where you can write a few sentences of words. You can invite people to visit your blog through the signature file by posting more regularly.In conclusion, realize that getting traffic to your blog should not be viewed as a one time effort. Commit and focus on a long-term strategy in order to succeed. It is all about gaining the momentum. Once you get a decent amount of traffic to your blog, you will attract more visitors to it everyday as you work on it. As time goes by, you will have an amazing amount of traffic to your blog which you never thought was possible!About The Author:Discover Ewen Chia’s Secret Affiliate Weapon To ForceAvalanches Of Instant Cash Into Your Bank Account Fast…Even If You Don't Have A List, Website Or Product! Click Here Now: http://www.SecretAffiliateWeapon.com
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