The Secret to Becoming Rich

Napoleon Hill, the author of Think and Grow Rich, believes that a person does not have to be a genius to become rich. Any person can become wealthy if he thinks positively and has a deep desire to achieve his goal. Positive Thinking: You must see your financial dreams and know that you will be able to attain them. You must already own them. If you begin making up every rationalization under the sun why you can't succeed, pinch yourself. You have to discipline your body and mind to think positive thoughts. Teach yourself that those kind of thought patterns are unacceptable. You can obtain greatness, even if you are not the smartest, most talented, or best looking person in the world. Success is your if you'll just allow it to come into your life. Don't underestimate the power of your thoughts. Burning Desire: Hill tells a true tale of a man named Edwin Barnes who desired to become Thomas Edison's partner. Most of us would have scoffed at him had we lived back then. Edwin Barnes was a nobody. Nevertheless, he had a deep desire, a life dream, and he was determined. He went to Thomas Edison and convinced him to hire him. He did not instantly achieve his dream, but he worked hard and ultimately became Thomas Edison's partner. This was a feat everyone thought was impossible. Edwin Barnes followed these 7 steps to gain this great success: 1. Choose a definite dream. 2. Put all your energy into that dream. 3. Be willing to do menial work at first. 4. Visualize your dream. 5. Form a strategy. 6. Endure through the hard times. 7. Eliminate any way to retreat. As you focus on obtaining your goals, answer these questions: What is the exact amount of money I want? What am I willing to sacrifice for it? What exact date do I want this money by? What is my strategy? Don't forget, to successful people, there is no such thing as "defeat." What looks like defeat is no more than a great opportunity. Start creating opportunities out of failures and being successful today!

Your Greatest Asset

Your greatest asset is your own customer list. These people have already purchased something from you in the past. If you've delivered as satisfactory product, they are very likely to buy from you again. The easiest sale you'll ever make is to an already established customer of yours. They already trust you. They feel comfortable in dealing with you. You've delivered what you said you would so a certain degree of trust has already been established. Your customers are probably quite confident that you wouldn't sell them something that wasn't in their best interest. The high road to increased profits always takes the route of established customers. There's always an expense associated with finding a new customer. Regardless of the marketing method used there's always an investment required in establishing a customer whether in terms of real dollars or human capital. Once you have a customer, any subsequent sale is made without the cost of locating that customer. The cost or finding a new customer is proportionally much higher than the cost of retaining an existing customer. Keys To Success The secret of capitalizing on your customer base is to continually feed them with new products and services you know they'll want. This is no time to diversify into completely new areas. Everything that you make available to your customer list must be compatible with what made those people customers to begin with. Whatever subsequent products and services you offer must be related in some way. Think of your customers as belonging to a specific group. They're gardeners or small business owners or health enthusiasts. Whatever you offer must fit that product niche. Always be on the lookout for new things you think your customers would gladly pay for. And give customers first crack at any of these new products and services. If you can offer a discount, that's even better. By letting them in on new products and services, you're giving them priority customer status, an added value of doing business with your firm. Be careful not to overdo it. You don't want to annoy anyone, least of all your customers. Allow enough time and space between customer contacts. How much time you allow between mailings or calls depends on the nature of your business. Examples When a clothing store receives a shipment of new designs, they should first notify all previous customers who've purchased in the same price range. All the store has to do is contact these customers by phone or by mailing invitations to a special event where this new line is unveiled. Suggest to customers how additional new outfits can be created by mixing and matching and you've provided an extra service that will help retain customers. This approach would seem natural for a wholesaler who relies on distributors or retailers to act as re-sellers. By showing your new merchandise and suggesting ways to move more of it, you're providing a valuable service while keeping in touch with your customers. A self-published author of book on camping tips, should come up with natural additions to his product line to sell to buyers of his book. Things like maps of parks, local facilities, lists of "must-see sites" or specialty camping equipment, could all be add-ons made available to the author's buyers. One final note; in order to start making more sales and build your business empire – you must become an avid student of lead generation and marketing strategy – the high-payoff items necessary for you to magnetically attact new clients to skyrocket your profits.

Permanence of Paper

Historically, most of society’s writings and visual images have been recorded on paper. However, paper is an organic material and is subject to deterioration caused by chemical, physical and biological agents. While documents on paper several hundreds of years old have endured, most paper manufactured in the last two hundred years has a limited storage life due primarily to acidity induced as part of paper manufacturing processes used during that time period. Exposure to acidic air pollutants also contributes to paper degradation. Chemically this degradation is a result of acid hydrolysis of the cellulose polymers which are themselves responsible for the intrinsic strength found in paper sheets. The hydrolysis reaction are also autocatalytic since they produce additional acid products which themselves further increase paper acidity and accelerate degradation occurring. Since untreated paper is too absorbent for the application of inks, hydrophobic fillers also called sizings are added to paper surfaces as part of the manufacturing process which can also have an impact on paper permanence. Sizing impacts absorption of liquids to prevent feathering of inks and dyes and to provide a crisp image. Paper made before the 19th century was often made by hand from linen and cotton rag materials which are excellent sources of high cellulose, long fibers. Gelatin, from animal hides, was used to size such papers and because the resulting papers were neutral to only slightly alkaline they had very good storage properties. The paper machine appeared at the end of the 18th century, and as the demand for paper outpaced sources of available gelatin, cotton rags and linen, wood fiber took the place of cotton and linen. However, wood has shorter fibers and lower cellulose content along with lignin so that chemical methods had to be developed to free fibers from wood and other plant matter to supply the increasing amounts of paper furnish needed. Mechanical action [“beating”] to soften and bleaching to whiten these new materials yielded pulps that could be laid down by machine as a sheet with subsequent drying to form paper. Gelatin was replaced in the early 1800s with rosin which was mainly abietic acid isolated from pine resin. Alum (papermaker’s alum or aluminum sulfate) was used to precipitate the rosin onto paper forming an alum/rosin sizing. Aluminum sulfate reacts with water - and produces sulfuric acid – and production of paper on the paper machine demanded additional alum, so papermakers often used the salt in excess. The industrial revolution added outside factors such as air pollution and acidic oxides of nitrogen or sulfur and ozone to the environment. Early bleaching processes using chlorine and hypochlorites, strong oxidizers, also degraded the cellulose and reduced its strength. All of these led to diminution of paper properties. Fortunately, bleaching processes have totally significantly over the past few decades and the chlorination and hypochlorite steps are no longer used resulting in less damage is done to resulting fiber. The strength of paper results from a combination of factors. The most important is the condition of cellulose, in particular chain length. Cellulose is made up of repeating units of glucose monomers and the number of glucose units present provides a measure of degree of polymerization (DP). In native cellulose from wood DP is about 10,000. Depending on the nature of the pulping and bleaching, the DP of processed cellulose falls to a range of 600 – 1100. After this reduction the paper fibers are still quite strong, but fiber strength is highly dependent upon retaining this DP and acids break cellulose bonds randomly often cutting the cellulose polymer in central regions. These attacks drastically reduce the DP of cellulose and quickly weaken the fibers. Alkalis also attack cellulose, but by a different mechanism, in which only end units are removed (end peeling) so that alkaline degradation has much less effect on reducing DP (Bristow and Kolseth, 1986) Some low quality papers such as groundwood for newsprint also contain high amounts of lignin. Lignin contains phenolic entities sensitive to light which develop chromophores or conjugated double bonds in the chemical structure which can absorb light in the visible range. This makes paper containing high amounts of lignin very prone to discoloration or yellowing. While there is no doubt that lignin in paper contributes to its discoloration, there is little evidence to show that paper containing lignin loses strength faster than paper of similar quality without lignin (Luner, 1988). However, standard specifications for durable paper allow no more than 1% lignin, for papers used in archives, libraries, and other permanent records. In addition to the acid nature inherent in paper and the exposure to acidic air pollutants, it is now known that exposure of stable or acid free paper to acidic books and papers – as in a library or archive – will lead to deterioration of such seemingly stable documents stored within the same collections (Smith, 1999). Other threats to permanence include those from water and fire damage, theft, and vandalism or biological agents. These are problems while not inherently present with paper materials have been addressed in depth by the Northeast Document Conservation Center (NDCC, 1999). Because of its importance to society, the permanence of paper is addressed in a significant and growing literature much of which has been generated by the community of archivists and librarians.

The Greatest Lie Ever Told: Everyone is Your Prospect!

Outdated network marketing ideologies (some people call them lies), have made failure a common destination for most network marketers in our industry. The "everyone is your prospect" (and other tired theories), end up making you feel frustrated and incompetent, not to mention it sets you up for failure. Why? Because you go out and try to "sell" your product or your business opportunity to everybody you come in contact contact with and then feel like a loser when people repeatedly tell you they're not interested! Here's the reality: not everyone is a prospect for your business opportunity or product despite what you've been taught. Shocker huh? Although your upline and in some cases, your company has drilled it into your head that everyone is a prospect for what you're marketing, you must keep in mind you're in business and not everyone wants what you're selling. You must know that it's to your company's benefit for you to think that you have a huge market with wide-open arms just ready for your product. That's probably how they sold you on the opportunity - right? Take for example the three foot rule. The three foot rule is an offshoot of the "everyone is your prospect" theory. This is where you find a catchy phrase to start a conversation with anyone and everyone who's unlucky enough to venture within three feet of you. The goal is to "work" your opportunity into the conversation. Don't you feel phony when you do this? Don't get me wrong, there's nothing wrong with making small talk with strangers when you're out and about, but if your only reason for doing so is to get an "opening" to pitch your business, then its contrived. Besides, most people can sense when you're insincere and fake. Who do you think you're fooling? Now, think about it. What kind of role-modeling are you showing for your potential prospect anyway? After you pitch them your opportunity, the first thing that comes into their mind is: will I have to go up to strange people in public places to recruit for my business too? I don't want to do that... this is not for me. You are making your potential prospects even more resistant to your proposition with your actions and you don't even know it. But maybe you do, because the three foot rule and the other "lies" you've been practicing and believing in have not been working. It's a reality that you feel awkward prospecting this way, but your upline says it's one of the "techniques" we use. Your family hates taking you out in public places, like restaurants and stores, because they know you're going to launch into your network marketing spiel at any given moment. They're embarrassed and ashamed you work your business this way. You're like a lion on the prowl in the Serengeti! The more you conduct yourself this way, the more you feel a lost of your dignity. You feel like a schmuck, like the creepy guy that sits alone in the back of a movie theatre watching a children's flick and talking to himself. Despite what you've been told, not everyone is your prospect. That can never be! Some people are happy working a job. Some people are so fearful and distrustful of business people that they could never muster up the courage to become one of them. Some people don't like risk. Some people just aren't qualified to be their own boss. By now, if you've done the three foot rule for any length of time, you know that it is not a good use of your time. In fact you are getting frustrated and angry that you have to resort to such tactics, but you feel you are obligated to use any wacky prospecting technique your upline comes up with. If your upline told you to dress up as a clown complete with the big red nose and rainbow curly wig and go door to door prospecting, you'd do it because your upline told you it worked. You want to be teachable and trainable, so you do anything they tell you to do, much to your displeasure. Around about now you are ready to quit. You've had enough of the "everyone is your prospect" lie and other lies. The reason you are not having much success is because... You are not going after your target market! Your job is not to convince, bribe or convert anyone into having a business. Your job is to talk to people who are on the same page as you. In other words you want people who are actively seeking out a solution to their problem and you want them coming to you first. When people seek you out, you are seen as an expert. When it's the other way around you are seen as a pest and a desperate one at that. Why would you want to waste valuable time trying to convince uninterested people of your opportunity or to try your product? The reality is that if you keep believing the "lies" or the ineffective marketing techniques your upline is telling you to do, you will not have much success if any success at all. If you want to have massive success you must go after your target market. I promise you that you will drastically reduce your chances of failure in this industry by doing so.

Your Toll Free Number Could Be Turning Customers Away

When I launched my company, Championship Communication, ten years ago, a veteran entrepreneur advised me, "Get your toll free number right away." He argued that I would attract more clients and keep ongoing clients happy if they could call me at no charge. "But," I asked, "isn't that quite expensive?" "No, Bill, it's surprisingly reasonable, and it will be well worth the moderate cost because of your increase in customers." Following his advice, I got an 800 number and displayed it on my stationery, Web site, business card, and E-mail signature. For a decade, I mentioned that number when I was leaving a voice mail message for an out of town contact I had called and missed. Then not long ago, I started rethinking whether my toll free number was gaining business for me. Discussing this with a professional speaker colleague, I was surprised to hear him say, "People who want you to have a toll free number, so they can save three or four dollars when they call you, are unlikely to be able-or willing-to pay the professional fees your experience merits. If they are so cost conscious that they don't think they could afford to call you, then how will they change that mind set to invest in your services?" His idea startled me. At the same time, his logic seemed sound. Over the next few months, I started looking at my monthly telephone bill to see who was using my 800 number to reach me. The answer: mostly friends and relatives. Even worse, one company I had never heard about printed my toll free number as the contact number for its customer service department. I spent some agonizing times assuring callers I had nothing to do with that company. Also, I reasoned, in the era when many calls originate from people using cell phones, the savings an 800 number once promised are likely to be obsolete. With most providers, cell phone minutes used are cell phone minutes, period. Then I thought back to my twenty-three years in management. Like every manager, I fielded numerous calls from sales people who wanted to talk with me about their product or service. How did I decide which calls to return from someone whose name meant nothing to me? Simple - I eliminated the calls from strangers with toll free numbers. I knew I was in for a sales pitch, and with my packed schedule taking time for those calls would not demonstrate wise time management. Remembering that, I wondered how many people had filtered me out of their calls-to-return list since 1996 because of my 800 prefix. However, I didn't want to trust my intuition alone. So I surveyed twenty-five professional speakers I had become acquainted with through our state and national associations. Included in my survey: the speakers with the most book sales, highest fees, packed calendars, and greatest reputations. Most I reached by E-mail, and with the rest I simply checked their Web sites. The results astonished me. Out of the twenty-five, only eight have toll free numbers. The seventeen others were prospering nicely with ordinary phone lines. The most significant indicator: a speaker with a $20,000 keynote fee publishes his office and cell phones, but no toll free number. So I took the logical next steps. I called the phone company and cancelled my toll free number. I notified my friends and relatives who had been using the number that it was no longer active. The tech professional who makes requested changes in my Web site eliminated the number from those pages, and even from the "landing pages" accessed through Google. And I eliminated the number from my formal E-mail signature. Do I fret because the toll free number remains on my business card and stationery? Not really, certainly not enough to order a fresh batch of both. I'll change those eventually. Meanwhile, from what I have learned I will not be missing out with top-tier prospects. I recommend that you evaluate whether my findings match your professional niche. If your toll free number attracts mostly friends, relatives, and marketers who want you to spend money on them, it's time to switch to a traditional phone number. You'll save substantial dollars annually, and more importantly you will attract the caliber of callers you want to do business with.

Learning To Compete In A Very Competitive Industry: Travel

Over the years, many of us have heard about the opportunities available in wholesale travel. As a consumer, we can recognize that if these wholesale travel packages are legitimate, then we will have access to vacation packages that would make the average traveler drool over their possibilities in travel destinations. When we slide the shoe to the other foot and consider wholesale travel as a business opportunity, we question whether we have the knowledge or fortitude to succeed in this type of business. Read on as we examine wholesale travel from the perspective of the consumer and the online businessperson seeking new opportunities in profit. Beware of The Discount Travel Scams While the wholesale travel industry is a legitimate industry offering legitimate travel packages, there are a few people out there offering deals that are less than favorable to consumers. The most common travel scam is the kind used to sell timeshare packages in real estate. The real estate agent will give you a free three-day package to an attractive destination, IF your yearly salary meets certain minimums AND you agree to sit down and listen to a sales pitch for timeshare properties. Now, there is nothing wrong with timeshares per se, but the methods that some unscrupulous agents employ to sell timeshares are shameful to say the least. Timeshare supported vacations are well known for their hard-sell approach to the sales process. As a result, when most people speak of discount travel or wholesale travel, the first thought that comes to the mind of most consumers is the timeshare sales pitch. As a result, consumers generally have a poor opinion of discount travel or wholesale travel, based only on their fears of timeshare selling scams. Be Aware Of Travel Restrictions With Some Packages There are three types of restrictions that may accompany some discount travel packages: * Expiration Dates: Many packages come with defined expiration dates that make them difficult-to-use by the stated due-date. Not all of us can gear up to take our vacation within the next 90 days. So, be certain to read the fine print of any offer that is made available to you. * Blackout Dates: Blackout dates were made famous by David Spade's representation of Capital One Credit Cards. Some travel rewards carry blackout dates to limit the expense of those rewards. They don't want you using your travel rewards over the Thanksgiving weekend, since that is the busiest travel weekend of the year, and prices are generally higher for that peak period. Travel rewards aside, some travel packages employ blackout dates as well. Check the fine print to make sure that any blackout dates offered with a package do not interfere with how you want to use the travel package. * Non-Transferable Vouchers: In theory, if you buy a hotel room and an airline ticket to Jamaica for the weekend and if something were to happen in your life that prevented you from using your purchased services, you could give the tickets and reservations to your best friend, so your money would not be wasted. Some travel vouchers may prevent you from transferring your vacation to another party. As always, read the fine print to know what restrictions might limit your vacation plans. In a lot of cases, even if these restrictions exist, they will not interfere with your vacation plans. But, it is far better to be aware of a limitation before you buy your vacation, than it is to find out about those restrictions when you are ready to plan your trip. How Do Service Providers Profit From Vacation Packages? Where the value of discount travel or wholesale travel packages distracts many people, is this underlying question of how companies can offer these types of packages. The consumer is confused by the whole concept of free vacations, so we will look into the profit motive here. When people are looking at an offer of a free vacation that consists of three days in a hotel room, many people are dumbfounded that such a thing could exist. If we use Las Vegas hotels and Orlando Florida hotels as examples, it is a much easier concept to understand. When a Las Vegas hotel offers a free three-day stay, they do so with the expectation that you may spend several hundred or thousand dollars in their casino. If you did not take the free stay in their hotel room, you may have taken your vacation in Las Vegas anyhow, but stayed in one of their competitor's hotel rooms. If that were to happen, then their competitor would have won your money in their casino instead. Hotels in vacation spots such as Orlando Florida may be receiving rewards from Walt Disney World to ensure that you spend your vacation at Walt Disney World, instead of Six Flags Over Texas. The hotel will receive money from Walt Disney World for your stay, and you will eat several meals and use several services at the hotel that gave you the hotel room for free. Free services frequently provide the lubrication that helps a local economy soar, so many businesses will offer rewards to the hotel chains to offer free hotel rooms to visitors. Do keep in mind that if you do get a free hotel room, there will still be a small cost to you in terms of the taxes excised on that hotel room stay. State laws mandate that all visitors pay taxes on their hotel rooms, and even though your stay might be free, you will still be required to pay the taxes on the room. How The Airline Industry Profits From Discount Air Travel When an airplane flies from New York City to Los Angeles, they always have a specific number of seats on that flight. Even if only twenty people paid for that flight, they airline would be required to make the journey, with all of its empty seats in tow. So, airlines have constructed a very unique business model to make sure their empty seats are filled. When you buy a seat directly from the airline company, you will most always pay full price for the seat. If you buy your airline seat from a travel company, you can often find discounts on those seats. Very literally, airline companies calculate how many seats they will sell on their own for each flight, and then they wholesale the remaining seats to travel agencies and other travel companies, to ensure that they will fill most or all of their seats. The travel industry will buy seats on the airplane for as much as 90% off the retail cost of a flight. Then they will turn around and sell those flights to their customers at a markup. The actual discount rate will vary by the company making the offer, since only the biggest wholesale travel companies will get the deepest discounts, and the travel agencies usually buy seats from these airline seat wholesalers. Can The Little Guy Compete In A Market Saturated by Big Players? Simply put, yes. A friend of mine at Dreams By Vasrue has built his own little travel empire selling wholesale travel packages. In a recent month, he was able to generate $18,000 in profits – these were profits, not total sales. With a saturated market filled by big names such as Travelocity, Expedia, Orbitz and many others, you would think it impossible to compete in such a crowded marketplace. But, you must remember that these big travel websites are operating as the travel agency, buying travel services at wholesale and marking up their prices to make a significant profit. This leaves the little guys lots of opportunity to reach the buying public in ways that the big websites cannot do themselves. The big websites are not in the business of offering true wholesale travel, because they are like travel agencies selling retail travel to consumers. The Lesson In This Story The lesson in this story is that the Internet is offering lots of entrepreneurs a way to stand up and compete with the largest corporations on the planet in a multitude of industries. As an online businessperson, you should always be looking for that new opportunity that could make you very wealthy. When you take the time to learn the internal workings of any industry, you will uncover opportunities to compete successfully and prosperously with the biggest names in your own industries.

The Magic Move to Being in Business

Lots of entrepreneurs that I speak to spend a lot of time "being busy." They're attending meetings, answering emails and a ton of activity that fills up their schedule. They have great ideas in the middle of it all, but are so overwhelmed they fall into "productivity paralysis" and are just plain perplexed about how to really get to that next level. There's a magic move to being productive and profitable in business that no one is talking about. Before we get to the "Magic Move," we have to first acknowledge that as an Entrepreneur you should always be striving to work on your business rather than just in your business. You open up the energy around this by setting up systems. This approach allows you to be set up for growth and actually implement all those fabulous ideas you have. For example, if you're an acupuncturist instead of only treating patients all day you can explore ways to treat and reach more people at once-leveraging your time and your income. Strong systems in your business operations will create that space. I have entrepreneurs I coach who either set up or strengthen their systems as a must. For the sake of this article, we accept that as a given. Now, step into the magic move-the one that has you in joy with everything you're doing, rather than just trying to catch your breath and stay one step ahead (or filing you your time with "stuff" because you secretly feel lost about what to do next). Often, I've found that even when you have the tightest of systems, you can find yourself feeling like something is missing. Your energy is a bit blah and you don't feel jazzed to create. Even though the systems are crankin', you feel stuck. Just about every time I hear this from an entrepreneur, I know the magic move is missing; there isn't anywhere in the systems that allows for time to just be. Incorporating this move makes all the difference in the world and it's the one that is most resisted (including myself at times). Interesting, right? Let's get clear about exactly what I mean by "time to just be." I'm not talking about time to watch TV or be with family and friends-although this is important and should be part of your systems, too. I'm talking about time to really connect to that part of yourself which is a direct connection to divine, inspired action. These are the ideas, solutions, and "how tos" that cannot be conceived of, created, or tapped into when you are busy "doing" and "going 24-7." And it's the powerful, magic move that no one in business is talking about. Frankly, I believe it's because they're scared to. Traditional business doesn't operate from a place of stillness. The battle cry is, "if you're not in motion, you're losing money!" Meanwhile, money is being left on the table everywhere because folks are rushing by and too busy to see it. Even all the latest buzz about the Law of Attraction is filled with insistence to, "use this tool, this exercise, this strategy." Be sure to understand, these are very helpful, but the point of them is often lost; to bring us to that deep place of knowing that comes from being able to be. Every time I've coached a client around this magic move more money has appeared. I have one client who just created $4,500 in a half day. The inspiration to pursue this means would never have appeared had she just still been going, going, going. It works. Call To Action: Start by scheduling some "be" time. Just take it and see what happens. Write down anything that comes to you. Let it go and then return to it a week later. Mark what that experience is like (you might be surprised what happened in the week between!).
About The Author
Heather Dominick, Solo-Entrepreneur Expert, has over 10 years of teaching and coaching experience. Heather’s primary focus is in coaching entrepreneurs to identify sources for increasing business profit and making successful business changes. To sign up to receive your free business building e-course visit http://www.energyrichcoach.com

"Is Your Dog Selling eBooks Too?"

Just the other day, I stumbled across a website selling ebooks about pet food - it was set up by Spike, a Bull Dog...
Just kidding...but it does seem that everyone is jumping, or had jumped on the 'ebook bandwagon' these days.
No doubt, the online ebook business IS highly profitable, if done right. Selling quality info-products is somewhat the perfect hands-free business, as everything from order to delivery to follow up can be automated on the internet. Imagine making money on autopilot while you're on holiday.
But how do you survive and ensure you make a decent profit from your ebook business? Saying that the competition is HUGE is an understatement, even Spike's doing it!
Here is the "DEP formula" you can implement immediately to make more profits, and win the ebook war:
1. (D)ifferentiate
If you're selling your own ebooks which you authored, you have the best differentiation as there're no direct competition. But if you're reselling others' ebooks, you NEED to create a Differentiation Strategy.
You've got to have your own niche among the crowdedmarketplace. Some ways to do so include :
Unique website
Create your own website to resell and presell instead of using the common template, this is like a breath of fresh air for your potential customers. This technique can also be used in other areas beside ebook marketing. For example, create a special mini-site to promote your favourite affiliate programs while providing good content.
This differentiates you from the common pack. I do this successfully at http://www.InstantMarketingSecrets.com/nichelist.htm
Bonuses
Give extra incentives above the normal package to entice prospects away from competitors. Incentives can be in many forms, for example, extra gifts, customer support, free memberships, extended guarantee period, etc. Please however ensure that the incentives you give will not flout any copyright guidelines.
I've used this concept many times to outsell and out-compete other major affiliates. Here's a f'ree report showing how it can be very effective: http://www.StuffYourInboxWithCash.com/numberone.pdf
2. (E)ducate
People hate to be sold to, this is a universal fact. The assumption is that people are afraid of committing or making the wrong decision.
But when you educate them instead, they will be influenced into making the decision You want -BY THEMSELVES. They then KNOW WHY they need the product in question.
Truth is, this method of "preselling" is very successful, and has the added benefit of building trust and credibility. As mentioned, providing good content, ecourses and advice are good examples of this principle. The approach is to weave in your offers 'discreetly', much like charming your prospects while SOFTSELLING your products to them.
3. (P)opulate
Populate Your website or product virally. Who says youcan't create your own affiliate program out of other people's products? There are many affiliate programs on the web that are set up by resellers. They took the initiative of recruiting affiliates to help them sell other people's products, think about that. It's sort of your personal '2-tier' program.
How do you do this? 3 steps is all it take:
Set up your own website of reseller products
Sign up with http://www.clickbank.com/, they provide an automated built-in affiliate program solution.
Recruit affiliates
When they sell, ClickBank will pay them the amount of commission as decided by you.
Apply the above "DEP Formula" to your ebook business and I guarantee your profits will improve! In fact, as I pointed out earlier, this formula will work for just about any products, not only ebooks.
Got to go then, it's time to feed Spike.

"5 Quickest Ways To Massive Windfalls Of Cash Online"

These days everyone wants to know how to make money online.
Yet, for some, this lifestyle seems out of reach. Does this describe you at all?
If you’ve been banging your head against the wall trying to figure out the quickest and easiest methods to generate cash for yourself online, then these five tactics should have you opening your eyes wide and wondering: "Why didn’t I think of this before?"
Cash Tactic #1: Affiliate Products
Affiliate products offer the small, home-based business owner the opportunity to make truckloads of cash, while investing a minimum in over head. Low overhead is the primary benefit of affiliate marketing.
You don’t need your own merchant account. You don’t need to pay a web designer and programmer to create a huge e-store for you. You don’t handle customer complaints, refunds or returns...All you do is refer the prospect to the merchant’s site, and the merchant handles the rest.
I believe the best affiliate products are information products. Your commissions on information products tend to be higher simply because the author can price an information product higher than what the average shopper spends on a tangible product sold online on a typical day.
This is because the value of information is ambiguous at best, and subjective to how the prospect sees value. People are willing to spend much, much more in order to acquire a solution to their problems.
Cash Tactic #2: Resale Rights
Resale rights are the lazy marketer’s salvation. You don’t have to create your own product. You don’t have to write a single word. You may not even have to lift a finger on sales page creation when the resale product comes with a ready-to-upload sales page.
All you do is pay the licensing fee to acquire rights to the product, perform a small amount of editing to change the payment link over to yours, and upload the sales page and product file to your web server.
The trend is taking a turn for the better in 2005 while the marketing world goes through its latest "next big thing": niche marketing.
Today, you can find products with resale rights for such things as cooking, golf, arts and crafts, self-improvement and more. Seizing on the profits promised by demand for niche products, there are dozens of new authors out there who have devoted themselves to turning out these niche products, and offering them with resale rights.
Cash Tactic #3: Special Reports
A special report is a ‘mini e-book’ of no more than about 5 to 12 pages in length. While you can certainly create a mini-ebook that sells (provided the information it contains is perceived to be valuable enough), the best use of a short report is as a lead generating tool for your affiliate campaigns.
The mini-ebook is the ideal viral tool. You create (or acquire) a mini-ebook which is branded with your affiliate links and/or your main URL. The focus of the report should be niche specific and completely focused on the pre-selling of the affiliate product.
Cash Tactic #4: Interviews
It’s a piece of cake to churn out products created from interviews.
In fact, it may be one of the laziest content generation methods available. Interview packaging is easy, too. You can present the interview as a written transcript, an audio transcript, or both. You can offer a downloadable mp3 file or you can burn the entire interview to CD, put an attractive label on it, and instantly raise your price by at least 30%.
Cash Tactic #5 Teleseminars
Do you want to know something interesting about teleseminars?
While they’re becoming a popular marketing method, the field is really wide open for you to cash in on them because very few marketers understand how to pull them off.
A teleseminar requires advance planning and a willingness to overcome a bit of stage fright. The average marketer in competition with you avoids teleseminars for these reasons. They’re intimidated by the idea of showing up on time and speaking, even via telephone, to an audience of a couple hundred people.
You can cash in on this technique in a big way. Teleseminars, right now, are popular mainly among the internet marketing crowd and tend to focus on marketing-related subjects; but, just imagine what you could do if you held teleseminars for non-internet marketing niche audiences? The field is wide open and vastly under-exploited.
There you have it - five quick and easy methods to generate windfalls of cash online! It’s really amazingly simple, isn’t it? Every tactic is really just a vehicle of delivery for an idea.
Your profits begin in an idea which spawns market research. This spawns an analysis of the best approach for delivering your idea to buying public. While there are many more secrets and techniques to generate massive cash windfalls from the internet, as a start, you should put any one of these methods to good use.
I promise that you will finally get a taste of what it’s really like to succeed wildly online if you do so!

"7 Ways To Convert Your Traffic Into Cash"

If you have a website, you can profit from even the tiniest number of visitors it receives simply by not wasting that traffic.The KEY is in leveraging on each visitor and making sure you have a monetization strategy in place. Once you get this, you can make any website profitable with a little effort.Here are 7 basic ways in which you can profit from your traffic today:1. Sell a product/serviceFirst you can sell a product or service to your visitors. This is the best way to cash in from your own product. Usually an e-book or software works the best – they can be downloaded right away without hassle and shipping charges.2. Opt-In listIt is crucial you try to convert every visitor of yours to a subscriber of your mailing list. The most important asset that an Internet marketer has is his or her list of subscribers. They define whether you will go far in the online business venture.With an opt-in list, there are tons of ways you can profit further into the future. You can build repeat customers and turn your list members into partners for your products. For an example of a good opt-in page, visit http://www.InstantMarketingSecrets.com3. Viral marketingYou can provide a free product or bonus on your site to be downloaded by your visitors. Usually it’ll be an e-book where people can read from and learn useful information. In this bonus, you include give away rights and urge readers to give it away to anyone they want to. This way, you increase your own traffic, publicity and branding without needing to spend a cent.4. 'Pay-per-click'In this case, you get paid when your visitors click on ads you place on your site. There are many advertising programs that give you a percentage of the profits based on click through, including Google Adsense, Chitika, Yahoo Publisher Network and Kontera.When people click on the ads shown from either of these advertising programs, you will earn money. And if your site receives good traffic, these programs alone can bring in huge paychecks to you.5. Offer an advertising spaceTargeted niche websites with high traffic can 'rent' a portion of space on their web page to advertisers. For example you can charge $300 per month in advertising fee if your web page is pulling more than 2000 visitors a day. I use this strategy at my Online Marketing Secrets blog at http://www.EwenChia.comOther than that, you can also generate advertising revenue using exit pop-ups. By doing this, you won't clutter your website with too many ads and spoil the visitor's experience.6. Affiliate marketingIf you don’t have your own products for sale yet, you can sell other people’s products instead and receive a commission on every sale. With affiliate marketing, you have an unlimited source of products to sell and you don’t need to go through any fulfillment issues after your sales.One of the best affiliate marketing training resources can be found at http://www.SecretAffiliateWeapon.com where I provide continual education on affiliate marketing to members.7. Pay-per-leadInstead of earning money from click through, you are paid if your visitors subscribe into other people’s mailing list. Alternatively there are a lot of big companies like Coca-Cola who need surveys to be done, and by referring your visitors to complete surveys, you can also earn good profits from your website.

“Top 10 Tips For Generating Big Traffic To Your Blog Today”

(C) Copyright Ewen Chia, http://www.EzineArticle.com Let’s face it, blogs (or weblogs) are getting incrediblypopular amongst people with an internet connection due tothe ease and practicality of setting one up.Despite this however, there is no value in having a blog if no one is visiting and reading it!Therefore, it is important to know exactly how to drivetraffic to your blog if you desire to increase yourreadership or monetize it.To do that, here are 10 quick tips to generating moretraffic to your blogs:Tip 1: Reciprocal LinkingOne of the most proven ways to gain targeted traffic is to exchange links with other bloggers or site owners. This is a task which requires a little work – by sending an email request for a link exchange with a few follow ups but the results are worth it.Another linking method is to simply write a testimonial for a product you have purchased. If your testimonial is good, product owners will usually publish it on their sales page with your blog URL included.If you want to skip the traditional way of exchanging links and go for the easier way, you can automate the process with various software and services found on the net. Just do a search at Google.com and you will have a list of these.Tip 2: Blog Commentaries Do you know that your comments also have high potential in generating targeted traffic to your blog and is an effective linking strategy? All you have to do is find a blog related to your niche and post your comments. At the end of your comments you can include a link back to your blog, this way people who are interested will be able to visit your blog as well. However you should never misuse this to spam other blogs.Tip 3: Blog DirectoriesBlog directories are similar to search engines just that they cater only to searches for blogs. It is advisable to submit your blog to the major directories, some of which include feedster.com, technorati.com and blogstreet.com. Similarly, there are many blog services like pingomatic.com which you can use to ping your blog. Pinging your blog notifies the service that you have updated your blog. These services will then publish your new posts and you get traffic from interested readers and search engines. Tip 4: Writing Articles This is one of the best ways of pulling targeted, steady and long-term traffic to your blog. By writing your own articles and submitting them to article directories, you can invite a lot of targeted visitors to your blog. In order to generate traffic by writing articles, you need to include your resource box at the end of every article you have written. The resource box is where you promote and introduce your website or blog.To truly maximize your results, you need a system to create, submit and leverage off your articles easily. One of the best available is seen at http://EzineArticle.com/aa.htm Tip 5: Writing Press Releases Press release is a very effective way of generating instant traffic to your blog. Although press releases only pull in short-term traffic, they can work very well if you continuously write and submit press releases regularly while monetizing the traffic received. PRWeb.com is one of the oldest and most trusted sources for news distribution on the web. Or you can use an automated press release service like http://www.SubmitYourPressRelease.com to do the work for you quickly. Tip 6: Start A Blog Mailing ListThe phrase “the money is in the list” is true in all businesses. If you want to succeed online, you must start building your own list of targeted subscribers. You can send your subscribers to your blog anytime you have new posts. By the same token, you can also get your blog readers to subscribe to a ‘blog update’ list which can be used to notify them when you have updated your blog. REPEAT traffic through returning visitors is a key traffic strategy and you cancontrol that with this method.Tip 7: Publishing Your Own Ezine You can also provide your subscribers with useful information in several series with an autoresponder. An ezine is often called an online magazine. By publishing your own ezine, you are able to attract readership to your blog when you advertise it in your ezine.Tip 8: Pay For TrafficIf you have a good monetization strategy for your blog through affiliate programs, Google Adsense and a mailing list, you should consider using paid advertising to drive traffic to your blog.Recommended options include pay-per-click advertising, ezine advertising and huge banner exposures.Tip 9: Giving Out Free ReportsGive out free viral reports to promote your blog. Providing useful information in your free reports can trigger readers’ interest to know more about you and your websites. More information on this tactic can be found at http://www.MiniEbook.com.Tip 10: Niche Discussion Boards Discussions boards or forums can deliver targeted traffic to your blog. If you have a blog about gardening, try searching for a related niche forum with huge traffic to participate in.Most forums will usually allow you to include a signature file where you can write a few sentences of words. You can invite people to visit your blog through the signature file by posting more regularly.In conclusion, realize that getting traffic to your blog should not be viewed as a one time effort. Commit and focus on a long-term strategy in order to succeed. It is all about gaining the momentum. Once you get a decent amount of traffic to your blog, you will attract more visitors to it everyday as you work on it. As time goes by, you will have an amazing amount of traffic to your blog which you never thought was possible!About The Author:Discover Ewen Chia’s Secret Affiliate Weapon To ForceAvalanches Of Instant Cash Into Your Bank Account Fast…Even If You Don't Have A List, Website Or Product! Click Here Now: http://www.SecretAffiliateWeapon.com